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John Travolta dances his way through an ad for Diageo’s Brazilian rum brand

John Travolta has appeared in a TV ad for Ypióca, a Brazilian rum brand that was purchased by British drinks giant Diageo for $900m last year.

The actor, who has shown off his dancing skills in a plethora of films like Grease, Hairspray, and Saturday Night Fever, stars in the 30-second commercial currently being aired across Brazilian TV networks.

With admirable enthusiasm, the 59-year old is seen walking along the beach in a straw fedora before stopping to give some football players a lesson in dancing.

Advertising spend for the campaign is currently unknown, but Diageo revealed this week it spent a mammoth £1.8bn on marketing across drinks brands last year.

The Drum wonders how much went on Ypióca.

Jennifer Faull

The Drum senior reporter Jen Faull provides news and insight on the latest developments in retail and FMCG.

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