1 August 2013 - 5:05pm | posted by | 0 comments

John Travolta dances his way through an ad for Diageo’s Brazilian rum brand

John Travolta has appeared in a TV ad for Ypióca, a Brazilian rum brand that was purchased by British drinks giant Diageo for $900m last year.

The actor, who has shown off his dancing skills in a plethora of films like Grease, Hairspray, and Saturday Night Fever, stars in the 30-second commercial currently being aired across Brazilian TV networks.

With admirable enthusiasm, the 59-year old is seen walking along the beach in a straw fedora before stopping to give some football players a lesson in dancing.

Advertising spend for the campaign is currently unknown, but Diageo revealed this week it spent a mammoth £1.8bn on marketing across drinks brands last year.

The Drum wonders how much went on Ypióca.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...