The Drum – 29 March 2013

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In this issue, The Drum casts light on The Drum Design Awards and looks at topics discussed at The Drum’s Digital Convergence conference.
 
Cover story: The Drum Design Awards

This feature takes a look at some of the nominated work and highlights how branding is changing in the digital age.
 
Lego for girls?
Veb Anand of The Brand Union looks at whether Lego only cares about girls now that it is making money from them.

Also in this issue:

  • A round-up of the best new creative work as voted by readers of thedrum.com
  • An analysis of the problems the new press regulations will bring
  • Tips from Jim Law of Wild Heather Digital Research on monitoring client perceptions



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