Six pages of news, creative work and commentary from the UK marketing industry over the last fortnight, all pulled together for you to digest.
As Google faces challenges to internet freedom in the Far East, The Drum looks at how the internet is being policed down-under and asks online specialists how the recent passing of Digital Economy Bill could impact in the UK?
Client Profile: Specsavers
Face furniture retailer Specsavers has long handled its own creative advertising in-house and during that time has won numerous creative accolades including D&AD’s, Cannes and Epicas. The Drum talks to the in-house creative team about creative life on the inside.
The New Drum Directory
The Drum has recently launched a new online directory for the creative and marketing communications sector. In this issue we outline what makes it the most flexible and versatile resource for creative companies and what it is that has had 4,000 people already online searching for marketing services suppliers since its launch on 8 April.
Chip Shop Awards
There have been three big stories recently - Toyota’s dodgy brakes, Tiger Woods’s dodgy morals and John Terry’s dodgy, well, dodgy everything really. So, it came as no surprise that these three subjects were great fodder for Chip Shop Awards entries. So, as the nominations are announced we reveal the best of the newly created Chip Shop category, The Three T’s.
Drum Marketing Awards Supplement
Two weeks ago the winners of The Drum Marketing Awards were revealed in Manchester. Now, in our special supplement, you can see and read about the work that earned our winners the spoils on the night.
The Drum’s resident Agony Uncle Carl Hopkins invited readers onto his couch for some counselling. This issue he tackles taking holidays, going it alone and what will happen after the General Election is over.
Digital Print Focus
In this issue The Drum talks to the print industry to get their thoughts on how the industry is moving forward to make the most of the opportunities being created by new technologies.
A selection of our favourite blog posts from the past two weeks
A look at a white paper written by Loyalty and CRM specialist agency uber, based in Manchester. In this report author and MD of uber Sarah Cross outlines here Top Tips to keeping customer loyal to your brand.
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