The Drum - 2nd March 2012

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Emerging Companies – Cover Story
In the latest issue The Drum identifies the most promising young marketing and design agencies to have emerged in the past two years. We take a look at some of their most recent projects and discuss the challenges that come with launching a business and the secrets of their success so far.

The Future of Retail
The Drum takes a look at some of the technologies available to UK retailers, and asks if they are doing enough to stay on board the wave of current trends. We speak to Claire Maslen, Senior Manager Market development at O2 Money, about the role of mobile in general and NFC in particular in the future of retail, and look at five retailers blazing the trail in their innovation in technology.

Analysis & Agenda
Marketing

  • LBi unveils 2011 financial results, with sales reaching 196.6 euros
  • B2B International to launch market research agency
  • Americas lead global marketing spend recovery

Digital

  • Judging panel for Dadi Awards announced
  • Centaur Media buys Profile Group
  • 41% of UK becoming bored with Social Media

Advertising

  • Dentsu and Publics end strategic partnership
  • Could Cello be set to resurrect Leith London?
  • Shazam set to target UK advertisers
  • Publicis Groupe accelerates China expansion

 

The Works - The latest creative campaigns
In this issue we look at the creative work of:

  • GP Wolffe has designed the brand identity and beer label for the Bill McLaren Foundation
  • Gorillaz illustrator Jamie Hewlett has designed a new logo for this year’s Teenage Cancer Trust concerts at the Royal Albert Hall.
  • Glad has created an idnetity for Brass Developments
  • Ben O’ Brian’s artwork for ART V CANCER

And more...

 

Pitch news
A round-up of the new business news - from pitches and wins to losses and reviews.

People news
A look at who has moved where in the marketing and media industries, both client-side and agency.

The magazine regularly includes:
In-depth report and analysis, regional and sector, with all the hard hitting facts, stats and trends




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