The Drum - 28th September 2012

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The Works – Cover Story
Ideas are at the heart of this issue of The Drum, with a special edition of The Works showcasing the Assorted Nuts Project – a photographic celebration of some of the greatest creative thinkers in British advertising, including Sir John Hegarty, Charles Saatchi and Rory Sutherland, to name a few.

Apps focus
In a continuation of our mobile supplement in August, we publish a special apps feature, looking at how brands can successfully implement apps as part of mobile strategy. We look at the role apps are playing in getting consumers back into stores, and speak to the head of American Airlines' mobile app team to find out how the brand is soaring ahead of competitors with its app and mobile strategy.

Is performance marketing still grubby?
Performance used to have a bad rep. But is it still the case? Performance marketing consultant Mary Keane-Dawson investigates.
 
Inbound Marketing
The philosophy of inbound marketing lies in encouraging consumers to find brands, rather than brands interrupting them. The Drum explores this discipline further.

Pussy Riot Challenge
When The Drum tasked agencies with a creative challenge in aid of the Pussy Riot appeal, they responded in droves. Here we take a look at some of the entries.

Analysis and Agenda

Design

Podge lunch rival agency posters

Digital
5 hot topics for the future of performance marketing
Companies need to get to grips with web analytics

Advertising
Copy is dead. Long live copy!

The magazine regularly includes in-depth report and analysis, regional and sector, with all the hard hitting facts, statistics and trends.

This issue of The Drum is accompanied by three additional supplements (available to paying subscribers): The Drum UK Digital 100, BIMA Digital Hall of Fame book and a special posters supplement. Non–subscribers can buy all additional supplements online at The Drum Store (www.thedrum.com/store), or by calling 0141 559 6060.




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