The Drum - 14th September 2012

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Sir Tim Berners-Lee – Cover Story
The Drum catches up with founding father of the web and inductee to the Digital Hall of Fame, Sir Tim Berners-Lee. In this interview, Sir Tim discusses the web's lasting legacy.

Retail review

The Drum takes a look at retail innovations including pop up stores and integrated retail experiences, speaking to agencies operating in the space to grasp the key trends.
 
Desert island clips
Jeff Stark of Another Film Company discusses his favourite film moments, including the Boddingtons spoof of the Cornetto ad.
 
Unpaid internships
Two of The Drum’s online contributors discuss the dilemma of the unpaid internship and what it means for the industry.
 
Women in digital
In the latest of our series of interviews with leading women in digital, Propel London CEO Melina Jacovou interviews Linda Grant, managing director of Metro.

The Works
This issue’s creative round-up features:

  • Mother's ‘Bright, shiny colours’ campaign for IKEA
  • Print and TV campaign for the launch of Kerrygold's softer block butter, developed by Karmarama
  • Liquid TV's brand and opening sequence for Channel 4’s coverage of the London 2012 Paralympic Games

Analysis and Agenda

Marketing

A new chapter in the budget airlines wars?

Media
Why did Trinity Mirror appoint Fox as CEO?

Digital
How branded digital content can have a subconscious impact

Advertising
If you work in advertising, why on earth would you not be in London?
How could it happen? Leo Burnett and the charity plagiarism row

The magazine regularly includes in-depth report and analysis, regional and sector, with all the hard hitting facts, statistics and trends




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