Bricks and Clicks - Brands go big on Mobile
Sponsored by Millennial Media, this supplement highlights how mobile is driving marketing strategies at pace in many ways – from tying together online and offline customer journeys to presenting a wealth of opportunity with technologies such as augmented reality. It covers the following:
A look at key mobile developments.
Cover story: Tying it all together
Jessica Davies explores how brands are using mobile to unite on and offline customer journeys.
Opinion: Are brands listening?
LBi’s Ilicco Elia writes on the importance of brands’ conversations with consumers.
Q&A: Measuring mobile
Industry experts discuss the issues around mobile measurement.
Katie McQuater takes a look at the opportunities around AR, asking what further boost it needs.
Judging mobile success
The judges of this year’s MOMAs (Marketing on Mobile Awards) discuss the future development of the industry