UK Top Shazamed Ads: Become a unicorn with iPhone X's Animoji's

Become a unicorn iPhone X's Animoji's

The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.

If you ever wanted to be a unicorn, Apple's iPhone X is giving you the chance to live your animoji dreams. The colourful and interactive ad (TBWA\Media Arts Lab), usurping John Lewis from the number one spot, shows off just what you can do with your new emoji self, with a sampling of Big Boi's 'All Night'.

Three more Christmas ads have made their way into the chart this week, with BBC One (BBC Creative) showcasing a father-daughter moment in a warm and fuzzy Christmas animation to Clean Bandit's 'Symphony'.

Sainsbury's original Xmas sing along ad (Wieden+Kennedy), which showcases its Christmas range with celebrities like Ricky Tomlinson and Kermit the Frog, was placed at number six.

And Tesco's (BBH London) comes in at number 10 with a Christmas classic, depicting a series of families gathering around a turkey dinner to Shakin' Stevens 'Merry Christmas Everyone'.

Shazam Chart

1
All Night
Artist: Big Boi
Brand: Apple iPhone X
Campaign: Animoji Yourself
Agency: Tbwa\media Arts Lab
2
Palace
Artist: Sam Smith
Brand: Apple
Campaign: Holiday Sway
Agency: Tbwa\media Arts Lab
3
Golden Slumbers
Artist: Elbow
Brand: John Lewis
Campaign: #mozthemonster
Agency: Adam&evedbb
4
Symphony
Artist: Clean Bandit
Brand: BBC ONE
Campaign: Christmas 2017 The Supporting Act
Agency: Bbc Creative
5
Shape Of You
Artist: Ed Sheeran
Brand: M&S Food
Campaign: An Extraordinary Christmas
Agency: Grey London
6
Every Bit Of Christmas
Artist: Every One Of Us X Sainsbury’s
Brand: Sainsbury's
Campaign: Every Bit Of Christmas (every Bit Of This)
Agency: Wieden+kennedy
7
Only You
Artist: Yazoo
Brand: Boots
Campaign: Show Them You Know Them
Agency: Ogilvy & Mather
8
Whippin
Artist: Kiiara
Brand: PRETTYLITTLETHING
Campaign: By Kourtney Kardashian
Agency: Mirabelle
9
Don't Stop
Artist: Fleetwood Mac
Brand: Asda
Campaign: Christmas Imaginarium
Agency: Saatchi
10
Merry Christmas Everyone
Artist: Shakin' Stevens
Brand: Tesco
Campaign: Everyone’s Welcome At Christmas
Agency: Bbh London

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Danielle Gibson

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