Designing and building a new UX-focussed digital platform for eye care specialists, Optegra, leading to a 45% increase in conversion rates year-on-year
The challenge: An underperforming digital platform
Eye care specialists, Optegra, had a presence online; but their website was under performing. It wasn't optimised for mobile, the layout was basic and inconsistent, and the user experience needed a lot of attention.
What we did: With a focus on UX & UI, we breathed new life into the digital customer experience
With key objectives to increase conversion rates and improve SEO, iCrossing's expert product design and build teams adopted a mobile-first Agile sprint approach to user experience (UX) and user interface (UI) to breathe new life into Optegra's digital customer experience. We also built a modular content management system (CMS) framework, future-proofing for efficient further content uploads.
Focus on the digital customer experience
Overall revenue has increased by 56%. Now, people are finding what they want with fewer clicks.
Overall conversion rates are up 45% year-on-year (YOY)
Number of page views is down by 30% which, given the improved conversion rates, is a good thing
Consultation booking requests are up a whopping 80%