Capturing global passion

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Despite being a European tournament, the UEFA Champions League captures the imagination of football fans all over the world

Engaging the global fan-base is an important task for UEFA and it’s sponsors, and the Heineken Trophy Tour is an important part of this strategy. In 2017, Heineken and UEFA decided to take this activity a step further, by memorialising this global energy and enthusiasm in a piece of immersive content.

Shot in the form of a mini-documentary, the film captures the universal passion shared by football fans embodied by the tour during it’s Vietnam leg.

Content was optimised for YouTube, ensuring the largest possible audience. We also worked with PlayStation to deploy the film for their media player which was used for VIP engagement at their Fan Event.