Why Generation Z understand the world of social media far better than any other group

To those of us in our late twenties and thirties, the introduction of data was valuable, interesting and new. We could use it to make informed decisions about our online lives, like what types of Instagram photo are going to get the most likes. But for the next generation this culture of data is not new, but instead, an overwhelming wave of numbers for every step, sleep, heartbeat, post and broadcast.

Generation Z mean business

It’s worth following any of these new global stars, if only to see a refreshing snapshot of real-ness in among your faultless filters and perfectly positioned Instagram Stories. You’ll notice that the central focus of their content is them, their faces, silly selfies and new outfits - unlike us, they are unapologetically confident of sharing photos of themselves lounging at home; a barrier most of us cannot overcome. They’re playful with gifs, colours and the amount of Boomerangs may sometimes make you seasick. Whereas we tend to hide behind a mask on Instagram, passively scrolling and rarely commenting, these young people have created communities on the platform, connecting with fans, commenting freely on posts from friends and strangers alike with words of encouragement and support, making friends and fighting trolls along the way.