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Cart abandonment reaches 75.6% across six sectors in 2017 finds SaleCycle remarketing report

The marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and offer expert insight and opinion on what is happening in the marketing industry today that can help your business tomorrow.

Kai Oberhäuser

The outcome of a market research investigated by SaleCycle, a behavioural marketing company, reveals there has been a 75.6% cart abandonment rate for retail, fashion, travel, gaming, finance and non-profit sectors, over the first quarter of 2017.

Based on averages across 500 leading global brands, the results display the quarterly highlights of desktop versus mobile and how to reduce cart abandonment rates for the latter.

The following infographic illustrates the report’s key findings:

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Jessica Davis

Jessica Davis works with Drum Network members to create stimulating online content and grow their agencies.

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