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How Instamotor conquered creative fatigue on Facebook with help from ReFuel4

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Instamotor is a free and trusted community marketplace for used car buyers and sellers. Using the Instamotor app and website, users can both list and browse cars, view a free vehicle history report, schedule test-drives and transact securely.

The challenge

The brand was experiencing audience saturation and creative fatigue for its Facebook campaigns. Cost per install was rising drastically and ad delivery stopped. As a startup, Instamotor also had limited design resources and turning around new creatives frequently is often time consuming. In response, Instamotor approached ReFuel4to help it to increase app installs and reduce cost per install while maintaining consistency in ad delivery.

The solution

With access to ReFuel4’s global pool of 10,000 designers, Instamotor received over 100 ad designs for selection, representing an 80% increase in daily creative volume.

ReFuel4’s proprietary AI-backed machine learning SHAKA Engine picked the top 50% of submitted ads and ranked each according to predicted ad performance. Instamotor was then able to make informed creative choices through ReFUEL4’s predictive analysis feature. With sufficient creatives for campaign testing and optimization, Instamotor’s underperforming Facebook ads were automatically detected and swapped with new ones to maintain optimal campaign performance.

The results

Designers were prompted to produce more ads whenever creative performance drop was detected. This allowed Instamotor’s campaign to continuously perform at an optimal rate. Campaign results over an eight-week period included:

• Over 30% increase in mobile app installs;

• CPM reduced by 10%’

• CPI reduced by 6%;

• iOS targeted CTR increased by 40%;

• Consistent ad delivery achieved.

“We saw immediate results and improvements across our campaigns within a month. ReFuel4 makes it so much easier to keep our creatives fresh and it has been an absolute pleasure collaborating with the team," said Julia Mak, director of marketing, Instamotor.

Winner of Facebook’s Innovator of the Year, ReFUEL4 is the world’s leading data- driven creative platform, delivering assets from 10,000 global creators backed by predictive AI technology. Learn more here.

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Alexis Ng

Alexis Ng is marketing manager at ReFUEL4.

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