Welcome to The New Creativity – The Drum guest-editor Cindy Gallop

Cindy Gallop

The latest edition of The Drum is very much focused on the new, from new ways of working to a new understanding of creativity. And what better way of us embracing the new than bringing in a new editor?

Well, for this special issue, that’s exactly what we’ve done, by relinquishing control and handing over the reins to the inimitable Cindy Gallop, founder of IfWeRanTheWorld and MakeLoveNotPorn. Here she tells you why you should check it out.

This October, why don’t you:

  • Review the latest on how the world is changing around us, on page six in Agenda.
  • Rethink the ad industry and your mission and path within it as a game. Game designer, developer and evangelist extraordinaire Phoenix Perry reveals on page 12 how The New Creativity in game philosophy and design can have significant sociocultural impact on attitudes and behaviour in the real world – including the world of advertising.
  • Reinvent your creative product to be a completely new form of output. Farrah Bostic, Heidi Hackemer, Caprice Yu, Thas Naseemuddeen, Amy Kean and Rachelle Denton explode the advertising approaches of today and envision The New Creativity output of tomorrow.
  • Re-evaluate what our industry considers the gold standard of creativity. Lisa Bennett, Rosie Arnold and Georgia Barretta shake up old world order advertising awards schemes, juries and standards with new ideas on how to celebrate and reward The New Creativity.
  • Reconsider where you find the talent you need. Nancy Hill, Zoe Osmond and Liz Nottingham give some fresh perspectives on talent recruitment and management – including the fact the people you need to deliver The New Creativity could be right under your nose.
  • Refresh your creative juices with some inspiration from my favourite sources on page 28.
  • Reorientate your perspective of big versus small, as Susan Credle gives you a whole new angle on why big agencies are a key part of The New Creativity.
  • Reverse your hierarchical norms and hear from bright young things Connie Xu, Mary Snauffer, Kathy Ruiz, Elly Sandberg, Carly Donovan, Dani Brown and Courtney Lockyer what they’d do if they ran their sphere of the industry as queens for a day.
  • Restart your creative engines by getting revved up by the brilliant work on page 39 in Creative Showcase.
  • Redesign our industry from the bottom up, slowly but surely, every single day, one creative microaction at a time.

Welcome to the industry you really want to work in, the work you really burn to do, the talent you really want to work with, the money you really want to make, the recognition you really deserve, and the future you really want. Welcome to The New Creativity.

You can get your hands on this very special issue of The Drum here. If you're already a subscriber, download a pdf version online now.

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