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The Viral Video Blog

The team behind the Viral Video Chart examine the latest trending videos and look at what it takes to become a web smash.

Go Pro Seal Belly Rubbing, Reckless Driving and Epic Rap Battles

Brand Chart

This week’s Brand chart is testament to the content calendar, as brands release topical social videos to coincide with Mother’s Day (11th May in the US), the Champion’s League Final (24th May), E3 (10th June) and Star Wars Day (May the Fourth, obviously). Perhaps most effective though, is McLaren’s celebration of Ayrton Senna, who was killed in a fatal crash at the San Marino Grand Prix 20 years ago this week. The #Remember Senna video chooses to focus on his legendary Monaco ’88 qualifying lap and is moving, even if you’re not an avid motorsport fan.