Singing kitty scores viral hit for Wieden + Kennedy & Three Mobile
Video data compiled by the VAN team
Top trending viral ad campaigns:
Three Mobile has had some classic viral hits on its hands of late. Now, the phone network has followed up the tremendous success of its moonwalking pony with another all singing, all dancing musical sensation – this time it’s a cute kid and a talented kitty that are whipping the interweb up into a frenzy.The ad, which was created by Wieden + Kennedy, features a little girl and her pet cat riding around on a pink bike, (kitty safely tucked into the basket at the front), whilst singing along to the tune of Starship’s 80’s power anthem, ‘We Built This City’.Continuing the social sharing theme this week (albeit from a somewhat different angle) is Coke, with an amusing new product: the Social Media Guard.The faux-campaign criticises social media, urging people to put down their phones and spend time with friends in the real world. It features a giant red lampshade collar, (much like those used by vets to stop animals from picking at their stitches), designed to stop wearers from checking their phone every 5 seconds.According to the ad, ‘The world spends 4 million years online every month’. It goes on to say, ‘If you're watching this video on your mobile phone, it's time to put it down. Look around you, there is probably someone special you can share a real moment with. Enjoy it with an ice-cold Coke’.Ironically enough, the video has had nearly 4 million online views and over 95,000 shares across Facebook and Twitter.
Also trending this week is a moving campaign from Norwegian Children’s charity, SOS-Barnebyer. Using hidden cameras, the video reveals the reactions of passers by as they come across a freezing boy waiting in the snow at a bus stop. The social experiment shows them handing over gloves, scarves and coats in an effort to keep the shivering child warm, making for a heart-warming demonstration of the kindness of strangers. The ad spot ends with an appeal for donations to children in Syria who are also struggling with the cold. It's a nice way to get people thinking and it's already received nearly 12.5 million views and over 100 thousand shares.
Elsewhere in the listings, there’s a but of a rap music theme this week; Jimmy Fallon has unveiled the latest instalment in his five-part series about the history of rap, this time featuring a cameo from Justin Timberlake.
Also trending is a hilarious parody mash up of American newsreader, Brian Williams, singing along to The Sugar Hill Gang's classic ‘Rappers Delight’. Plus, an amazing tongue twister rap from popular YouTuber, Mac Lethal.
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