The Viral Video Blog

The team behind the Viral Video Chart examine the latest trending videos and look at what it takes to become a web smash.

28 February 2013 - 2:52pm | posted by | 3 comments

Google Glass and the most extreme job interview ever from Heineken - the story behind this week's viral videos

Mel Peck from the Viral Ad Network picks out the highlights from The Drum's Viral Video Chart and looks at which brands have trended online this week.

Google has topped the Viral Brand Chart this week, with a marketing push for Glass, the latest gadget to whip interweb tech lovers into a frenzy.

Rumours about the device have been kicking around online for a while now - we’ve seen a couple of sneaky preview videos already - but last week the internet search giant released an official promo video to show the world exactly what it can do. It looks a bit like something you might see in a futuristic sci-fi film, but don’t get too excited, it’s not going to be commercially available until 2014 and is likely to come with a pretty hefty price tag!

Main Content: 

Entering the listings at number two is Heineken, with an amusing viral video documenting the brand’s somewhat unorthodox process of finding the next Heineken sports intern. [Ed: You'll have to sign-in on YouTube to watch it for age verification reasons.]

We all know that job interviews can be a bit formulaic. Some companies might try and spice things up a bit, but Heineken took things a step further with an elaborate marketing stunt to put unsuspecting candidates to the test. Hidden cameras captured a series of comedy moments, from awkward hand holding, to medical emergencies, and people escaping from ‘burning buildings’. The campaign also included a big social media push lobbying the public to vote for their favourite candidate, followed by an elaborate welcoming ceremony for the successful applicant.

Crowdsourced marketing is becoming increasingly popular; it’s a great way to encourage engagement and sharing and boost the virality of content. Plus, getting the public involved adds a more personal dimension to campaigns.

Despite missing out on the top spot in the chart this week, The Candidate has an impressive share to view ratio of over 10 per cent, (compared to the 1.4 per cent share ratio of Google Glass), showing that despite probably having a lower media spend, it’s proving highly popular with online audiences.

Moving over to the UGC Chart, and top of the list is a lesson on how NOT to style your hair, from YouTube vlogger, Tori Locklear. After an attempt to show the world how to use a curling iron resulted in her burning off a big chunk of hair, she uploaded the clip to YouTube and it instantly went viral, clocking up over 16 million views and making the teenager an over-night viral sensation.

Elsewhere in the listings, the Harlem Shake dance craze is still going strong with more new videos popping up every day, but this week it looks like a new meme is sweeping the web… remember ‘Goats Yelling Like Humans’? Well, apparently they also like a good old sing song and t’interbebs' new favourite thing is splicing clips of ‘shouting’ goats into pop song choruses! Music videos of Taylor Swift, Justin Bieber and Usher are just a couple of the trending virals to get the ‘goating’ treatment this week.

For all of the chart news and the full run down of top videos on the internet this week, check out The Drum Viral Video Chart, powered by VAN, or follow @JoinVan to stay up to date with the latest industry news and YouTube gossip.

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Comments

6 Jun 2013 - 05:06
thecareertools's picture
2
comments

You need to follow a very organized and disciplined approach to prepare for the Software Engineering Job at Facebook/Google/Amazon/Microsoft etc.

Actually all these companies e.g. MS,Google,Amazon,Facebook,Apple follow an approach on which that measure the thought process of a candidate.

And they use different means to evaluate that, but yes most of them uses Algorithms/Data Structures/Open-ended questions(If you have applied for a software engineering job) as one of the approach to evaluate the talent.( As those are the base to develop the technologies)

To be accustomed with algos/data structure/coding , you must have understood/practiced the minimum e.g. :

(Step-1): You should have practical understanding of the Algorithms (e.g. When to use BackTracking, When to Use Divide and Conquer, Why double hashing required ?,Where brute force concept can be applied ?) (100 Hours)

(Step-2): You should have practical understanding of Data Structures e.g. (Practical use cases related to :when to use circular buffer , or when to use adjacently list or the combination of both or something else to solve the problem ) (100 Hours)

(Step-3) : You must practice several coding problems to implement the things which learn from Step-1 , and Step-2 (you may do the following choose any coding language for the choice of yours (C,C++ or Java or Python or PHP or any one else ) (100 Hours)

(Step-4): Solving the problem doesn't mean just to solve it, but to understand the best way to solve it e.g. The given technical problem can use various ways to come to solution, and you might want to use the optimal one. (How you connect the given solution with the computing/memory resources e.g. Memory/Processing Power) (100 Hours)

Most Important One

However other than programming you might need to understand the main concept for the interview is to keep the interview active and this requires some action from your side, such as the following:

You need to talk

You need to explain

You need to discuss

You need to express your views

You need to understand clearly the questions given to you

You need to understand the interviewer's expression and mindset to un- derstand those questions

You might need to ask appropriate questions to understand the question or any other discussion item. (100 Hours)

And also :

Prepare : "Please tell me about your self" , "Your skills related positive/negative further interest" , Basics for the most needed computer science concepts or anything as you presented on your "CV/Resume" (100 Hours)

Above is just a sample plan, you may customize the way you want(e.g. 100 hours to 10 hours or something else) - Click to Amazon, to find the best books you might need.

(Here Google doesn't mean the Google, it means any company which is very creative to introduce the computer science related products )

0
0
6 Jun 2013 - 05:06
thecareertools's picture
2
comments

You need to follow a very organized and disciplined approach to prepare for the Software Engineering Job at Facebook/Google/Amazon/Microsoft etc.

Actually all these companies e.g. MS,Google,Amazon,Facebook,Apple follow an approach on which that measure the thought process of a candidate.

And they use different means to evaluate that, but yes most of them uses Algorithms/Data Structures/Open-ended questions(If you have applied for a software engineering job) as one of the approach to evaluate the talent.( As those are the base to develop the technologies)

To be accustomed with algos/data structure/coding , you must have understood/practiced the minimum e.g. :

(Step-1): You should have practical understanding of the Algorithms (e.g. When to use BackTracking, When to Use Divide and Conquer, Why double hashing required ?,Where brute force concept can be applied ?) (100 Hours)

(Step-2): You should have practical understanding of Data Structures e.g. (Practical use cases related to :when to use circular buffer , or when to use adjacently list or the combination of both or something else to solve the problem ) (100 Hours)

(Step-3) : You must practice several coding problems to implement the things which learn from Step-1 , and Step-2 (you may do the following choose any coding language for the choice of yours (C,C++ or Java or Python or PHP or any one else ) (100 Hours)

(Step-4): Solving the problem doesn't mean just to solve it, but to understand the best way to solve it e.g. The given technical problem can use various ways to come to solution, and you might want to use the optimal one. (How you connect the given solution with the computing/memory resources e.g. Memory/Processing Power) (100 Hours)

Most Important One

However other than programming you might need to understand the main concept for the interview is to keep the interview active and this requires some action from your side, such as the following:

You need to talk

You need to explain

You need to discuss

You need to express your views

You need to understand clearly the questions given to you

You need to understand the interviewer's expression and mindset to un- derstand those questions

You might need to ask appropriate questions to understand the question or any other discussion item. (100 Hours)

And also :

Prepare : "Please tell me about your self" , "Your skills related positive/negative further interest" , Basics for the most needed computer science concepts or anything as you presented on your "CV/Resume" (100 Hours)

Above is just a sample plan, you may customize the way you want(e.g. 100 hours to 10 hours or something else) - Click to Amazon, to find the best books you might need.

(Here Google doesn't mean the Google, it means any company which is very creative to introduce the computer science related products )

0
0
6 Jun 2013 - 05:07
esumitarora
1
comments

You need to follow a very organized and disciplined approach to prepare for the Software Engineering Job at Facebook/Google/Amazon/Microsoft etc.

Actually all these companies e.g. MS,Google,Amazon,Facebook,Apple follow an approach on which that measure the thought process of a candidate.

And they use different means to evaluate that, but yes most of them uses Algorithms/Data Structures/Open-ended questions(If you have applied for a software engineering job) as one of the approach to evaluate the talent.( As those are the base to develop the technologies)

To be accustomed with algos/data structure/coding , you must have understood/practiced the minimum e.g. :

(Step-1): You should have practical understanding of the Algorithms (e.g. When to use BackTracking, When to Use Divide and Conquer, Why double hashing required ?,Where brute force concept can be applied ?) (100 Hours)

(Step-2): You should have practical understanding of Data Structures e.g. (Practical use cases related to :when to use circular buffer , or when to use adjacently list or the combination of both or something else to solve the problem ) (100 Hours)

(Step-3) : You must practice several coding problems to implement the things which learn from Step-1 , and Step-2 (you may do the following choose any coding language for the choice of yours (C,C++ or Java or Python or PHP or any one else ) (100 Hours)

(Step-4): Solving the problem doesn't mean just to solve it, but to understand the best way to solve it e.g. The given technical problem can use various ways to come to solution, and you might want to use the optimal one. (How you connect the given solution with the computing/memory resources e.g. Memory/Processing Power) (100 Hours)

Most Important One

However other than programming you might need to understand the main concept for the interview is to keep the interview active and this requires some action from your side, such as the following:

You need to talk

You need to explain

You need to discuss

You need to express your views

You need to understand clearly the questions given to you

You need to understand the interviewer's expression and mindset to un- derstand those questions

You might need to ask appropriate questions to understand the question or any other discussion item. (100 Hours)

And also :

Prepare : "Please tell me about your self" , "Your skills related positive/negative further interest" , Basics for the most needed computer science concepts or anything as you presented on your "CV/Resume" (100 Hours)

Above is just a sample plan, you may customize the way you want(e.g. 100 hours to 10 hours or something else) - Click to Amazon, to find the best books you might need.

(Here Google doesn't mean the Google, it means any company which is very creative to introduce the computer science related products )

0
0

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