Social Media Brand Development Leeds Event Management Leeds

Oinion: The Rugby League Experience?

By Patrick Kavanagh, Head of Sponsorship and Experiential Marketing

September 5, 2011 | 2 min read

I’m looking forward to this Friday. I’m heading to see some rugby, Engage Super League rugby, to be exact. As we are made aware, Super League is meant to be the most progressive league in the UK. It thrills fans in a way that no other sport does. I’m expecting the greatest sporting experience since my arrival in the UK. Thrills and spills will abound, the service will be top notch. Every penny spent will be respected. My expectations are high.

Leeds Rhinos badge

As we all know, the Super League is a rare summer sporting activity in the UK. It’s a chance to head to a game where you can sit in your polo shirt and sip back a beer. You can complain that it’s a bit too warm or the sun is in your eyes. This is also what I’m looking forward to. A Friday evening where there’ll be a bit of sunshine and an ever so slightly warm breeze. (I know this is August in Leeds – but a man can dream, can’t he?)

It’ll be bottom-feeders Wakefield versus the Rhinos, so this should be a blowout. The fans will be in good stead and the streets and surrounding community will be buzzing afterwards.

So wish me luck! I’m about to be wowed by a brilliant sporting experience. I’m about to feel at home. Leeds Rhinos – impress me!

Social Media Brand Development Leeds Event Management Leeds

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