…is about ideas. Ideas that make people think, make people smile, make people laugh, make people change the way they behave. It’s about creativity. Creativity in advertising and design....
Okay, let’s go back in time a while.
No, even before Sky +. I’m talking about waaaay back, before we paltry humans ever even had like proper words to talk with.
Before language, before literacy, before art, before music, before KFC, before farming, before religion, before the bronze age, before the stone age, before politics, before war, before society.
Now that’s a long time ago. That’s nearly as long ago as Leeds United last won a trophy.
I’m talking about when a bloke in a cave was trying to tell his mate that there was this big mother-fucker-mammoth down by the base of the volcano that would feed the tribe for a year – if they had a refrigerator. It’s like a scene from an early episode of Give us a clue. Except he can’t. Because language hasn’t been invented yet.
So, in frustration, the caveman, let’s call him Herb, picks up a charcoal ember from the fire and starts trying to draw what he’s seen on the cave wall. His mate, let’s call him Frank, has a bemused look on his face as if to say: You can’t draw for shit. Except he doesn’t because he can’t talk.
Eventually, after a bit of practice, Herb’s pictograms start taking shape. Suddenly, the penny drops, (except currency hasn’t been invented yet), and Frank mimics what he perceives to be a mammoth down by the volcano. Herb excitedly points one index finger at him whilst simultaneously placing his other index finger on the tip of his nose.
And thus, Art was created. (And Game Shows.)
And lo, the tribe was fed.
And while sitting around the camp fire gnawing on a mammoth hoof, Frank gesticulates that Herb’s mammoth looked more like his missus than a mammoth.
And there begineth the bar-room brawl.
Now, what better way to finish off a good feed than a bit of a knees-up. So Herb picks up a couple of sticks and starts tapping out a beat on a hollowed out log. Frank and his missus, let’s call her Marjorie, start tapping their feet and before you know it they’re cutting a jig around the fire almost setting light to Marge’s sabre-tooth tiger print frock.
And lo, music was created.
And the tribe was happy.
So, maybe it was a wet day in caveman land and all the paints were a bit soggy. Or maybe there weren’t any cave walls to paint on. Or maybe there was just too much to say for one picture. But at some stage, somebody somewhere decided that ‘ug’ meant mammoth. And ‘og’ meant dinner. Then Marge said something along the lines of: ug, og, ag, pig, bag, nog, bok, jim-jams, flim-flam, muktub, pak choi, bic, ram, jimmy choo.
Thus, language was born. And men became hen-pecked.
And we could communicate with each other. Then came writing so we could pass on information to people we couldn’t speak to – either people faraway, or people in the future.
This meandering post is about creativity. And humankind’s ability to ingeniously invent and create things to make our lives better.
Now, to my point:
The first thing western governments cut in a recession is the arts. But it is the arts, in their broadest form: language, music, literature, poetry, art etc, that have shaped all the world’s civilizations.
Without the arts, we don’t have culture. And without culture, we don’t have society. Without society we don’t have civilization and without civilisation we have anarchy.
The UK government is slashing budgets left right and centre, with anything remotely to do with the arts top of the list. With all these austerity measures citizen’s wills are bending to breaking point. And it is only going to get worse. We’ve already seen students rioting. It doesn’t take a genius to work out where this is all heading.
Maybe investing in areas that nurture our more creative and innovative sides might get us all through this economic depression into an era that shows just how ingenious and resourceful we are.
Okay, so money-where-my-mouth-is time.
Here are a couple of suggestions for ideas that could change the way we live and learn.
Study from any university around the world remotely.
Plusses: Not limited to over-priced UK unis; Access to some of the best tutors and courses around the globe, not letting the Govt succeed in their plan for a national ‘dumbing-down’ campaign.
Minuses: No student uni bar.
Now, I know you can study online, (OU etc), but I’m talking about virtual lecture theatres linked up to students from all over the globe.
A collection of talentpool fora run by Local Govts.
Communities come together and anyone and everyone in the community contributes suggestions / time / resources to make their community a better place for its citizens.
Cross-community sharing of ideas from around the country to take up or learn from successes in other areas.
Vote in the wall.
This is an idea I had a while ago about how to encourage a bigger turn out in elections. Basically to hi-jack cash machines on polling day.
It would result in more people voting, which would, if had been around at the last election, have resulted in a different government. Which, let’s be fair, would be better for everyone who’s not involved with banking.
Now that the ConDems are closing all our libraries (apologies to anyone outside the UK who this doesn’t apply to), how about we turn libraries into Book Depositories?
Where rich, poor, middle class can drop off their ‘used’ books so that others might benefit.
You could even have a tie-in with books shops. ‘Drop-off’ bins instore where books can be collected then redistributed to libraries/depsoitories. What’s in it for the book shop? Well, you’ve got a customer in your shop who’s already predisposed to buying books.
I was fortunate enough to live, literally across-the-road from a small library. I used to take my kids to it all the time. It wasn’t anything to do with not being able to afford books. It was a great experience for them.
There were computers for people who didn’t have the internet. There were bridge clubs, scrabble clubs, god, they even had books!
Now it’s closing down.
This wasn’t just a library. It was a community centre.
So… Council owned, and run, Book Depositories where the council doesn’t have to pay a penny for the stock on its shelves.
There you are now,
Ideas change the world. People have ideas.
Let’s put our noodles together and creatively figure a way out of this mess.
We owe it to Herb, Frank and Marjorie. Oh, and Miriam, who’s Herb’s partner, but is a bit shy
Opinion, blogs and columnists - call them what you like - this is the section where people have something to say. You might agree or you might not - whatever opinion you have make your views known in comments. Views of writers are not necessarily those of The Drum. If you would like to contribute a comment piece, email your idea to firstname.lastname@example.org.