When your @Campaignmag hasn't come for 2 weeks, and @CreativeReview turns up wet, it's nice to get this in @TheDrum
It is by no means a new thing to have a web or phone application as part of a marketing strategy however I wanted to share with you a burgeoning area of web apps. There was a recent presentation by Loic Lemeur (he’s a friend of a friend of mine) at Google, a Zeitgeist Ignite talk on your body as the next platform.
You might think Eh? But give it 5 minutes and consider the combined recording of your actions, reactions and bodily functions not only for competitive reasons but also for data capture. I really believe Loic is onto something here – what do you think?
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