What Google Ads’ latest updates mean for your ad campaigns

Google Ads is one of the best ad platforms on the market, with its regular updates and second to none advanced machine learning technology its easier than ever for brands to manage campaigns and improve their performance

As a Google Premier Partner, Search Laboratory are first to hear about any new products or features ahead of the official announcements, and we frequently get to trial beta versions of tools before release. This advantage gives us time to get to grips with the updates which allows us to identify how new features will benefit clients ad campaigns.

This article covers the latest Google Ads updates and their impact in more detail, read it here.

Enhancements to Smart Shopping Campaigns

Smart Shopping Campaigns are a useful tool for ecommerce businesses, to enhance this tool further Google will be updating a number of the features including:

• A new layout for the showcase shopping format

• Videos within Smart Shopping Campaigns

• New customer acquisition goal for Smart Shopping Campaigns.

Launch of Image Extensions

Google is also launching a brand-new product called Image Extensions, which is currently still in beta. The introduction of Image Extensions means that ads in the first position on mobiles are now eligible to show an image alongside the text ad on Google Search.

Available in English, Spanish and Portuguese, Image Extensions improve the quality of your ad and adds to your text ad, increasing click-through rate.

Responsive search ads

Numerous enhancements and new features have been implemented for Responsive search ads, including:

• Location insertion

• Countdown timers in responsive search ads

• Asset suggestions

• Channel level asset report.

Responsive display ads

There have also been some updates made to responsive display ads, these include:

• New layouts

• Auto-generated videos for responsive display

• and an improved look and feel for dynamic ads.

These are undoubtedly exciting and valuable updates, which we believe will improve campaign performance and reporting when used in the right way. For more information about Google's latest updates and their benefits click here.