Ad of the Day: Paris Hilton meets an AI version of herself in Tan Luxe spot
The fun spot plays hilariously on Hilton’s infamous “That’s hot!” saying and with some strong comedic storytelling and great writing the new ad has landed The Drum's Ad of the Day accolade.
Tan Luxe has nabbed its first-ever celebrity collaboration and it’s the original influencer herself, Paris Hilton. In the ad, viewers see the socialite and business owner meet an AI and future versions of herself while debating what the iconic Tan Luxe tagline should be. Playing on her infamous ‘That’s Hot’ saying, Hilton spends the next 60 seconds coming up with something just as memorable.
The writing and art direction are absolutely spot-on, it’s a fun mix of ‘The Simple Life’ meets ‘Clueless’. AI Paris is even sporting the same outfit worn on her hit reality show – complete with a pink flip phone of course.
Ted Lasso’s Chuck Hayward and Conan’s Glenn Boozan have shared that the tone of the ad is ‘Barbie meets Bond,’ which they have managed to capture throughout. Each line projects this idea perfectly. Both Hayward and Boozan are part of a new Hollywood-based advertising agency launching today called The Room Service, which was born out of the writer’s strike.