Ad of the Day: Weetabix the answer to Britain’s decline in £10m campaign
The cereal brand has all the right ingredients to land our top spot today.
Have you had your Weetabix? It’s a line that is so familiar to many in the UK and, with its latest ad, the cereal maker has boldly brought the powerful strapline back, making for some standout work in an era where nostalgic advertising is on trend.
Throughout the ad, it’s clear that the brand isn’t afraid to poke fun at itself as it acknowledges people haven’t been eating as much Weetabix of late. The solution is to take that insight and turn it on its head, which creates brand relevance and salience again.
Weetabix and its creative agency BBH have successfully managed to combine the essence of the brand with typically dry humor, which will tick a lot of boxes for viewers. There’s a relatability to the various scenarios and the hot topics it depicts, too, including the crater-like potholes that are on every driver’s mind, the ’is VAR ruining football?’ debate, plus people who park recklessly. The solution is always more Weetabix.
There’s a nice build-up and suspenseful aspect, too, that is almost a rallying cry to the nation that’s bound to get people talking.
Credits
Chief creative officer: Alex Grieve
Creative directors: Christine Turner, Kevin Masters
Copywriter: Marc Rayson
Art director: Callum Prior
Planner: Robert Meiklejohn
Managing partner: James Rice
Account director: Sammy Bryson
Account manager: Kate Weston-Webb
Agency film producer: Ali Terrell
Agency assistant film producer: Valentina Schwendinger
Media planner: Mark Baschnonga
Media agency: Mindshare
Production company: Outsider
Director: Nalle Sjöblad
Director of photography: Mikael Gustafsson
Producer: Zeno Campbell-Salmon
Managing partner: Si Elborne
Editor: Mark Erdinoff
Edit house: Work Editorial
Post-production company: Rascal Post
Post-production producer: Ange Toner
2D lead artist: Chris Tobin
3D lead artist: Adam Ahlgren
Grade: Rascal Post
Colorist: James Bamford
Sound studio: Rascal Post
Sound engineer: Neil Johnson