The Drum Network Podcast: How CMOs can set their influencer marketing strategies
In this week’s episode of The Drum Network Podcast, we sit down with two leading lights from the world of influencer marketing.
How should CMOs go about setting an influencer marketing strategy this year? / Laura Chouette via Unsplash
Despite regular think-pieces prematurely announcing the death of the influencer, growth in the influencer marketing industry shows no signs of slowing – with estimates of its annual global value reaching as high as $24bn.
The upshot of all this money flowing around is that influencers (or creators, or whatever you like to call them) are all around: a robust and mature market of creators of every stripe, just waiting for marketers to collaborate with them. But how to navigate that richly varied landscape? How can brand marketers and CMOs move the influencer channel to the center of their marketing strategy?
Those are the questions that this week’s The Drum Network Podcast is here to answer.
We’re joined this week by Derek Goode, senior vice president at 160over90; and Natalie Silverstein, chief innovation officer at Collectively (part of the Brandtech group).
For more earworms, head over to The Drum’s podcast hub.
Content created with:
160over90
160over90, part of the Endeavor network, is an award-winning cultural marketing agency that elevates brands by creating ideas for the world to obsess over and shared...
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The Brandtech Group
The Brandtech Group is a marketing technology group that helps brands do their marketing better, faster and cheaper using the latest technology The Brandtech...
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