Ad of the Day: B&Q empowers everyone to tackle DIY projects
The spot highlights the company’s ‘You Can Do It’ slogan, which has been an integral part of the brand’s heritage for nearly 40 years now.
DIY retailer B&Q has released its latest ad campaign created by London ad agency Uncommon that hopes to encourage people to tackle various tasks they might have been putting off due to a lack of confidence.
The spot is at the center of a partnership with ITV brokered by Dentsu Creative Entertainment, which launched during the final series of Ant and Dec’s Saturday Night Take Away show.
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According to the brand, 80% of homeowners want to tackle DIY themselves, but sadly, only 36% of them feel like they have the capabilities to do it.
“You Can Do It’ has been part of B&Q’s story for nearly 40 years. It’s one of our most distinctive brand assets and we’re delighted to be putting a spotlight on it with our brand new campaign,” said Tom Hampson, marketing director at B&Q.
“Not only that – but its relevance today has never felt more important as we know that many put off starting home improvement projects. Overcoming that doubt and believing that you can do it is made easier when you have a trusted partner like B&Q to empower you to get started. We hope our ‘You Can Do It’ campaign can help inspire confidence in those embarking on their DIY journeys.”
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The film will run across TV and video-on-demand on ITV, Channel 4 and Sky for the rest of the month. There will also be an integrated campaign that will include a series of striking and bold out-of-home executions launching next month.
Nils Leonard, co-founder at Uncommon, added: “We’re really proud of our continued partnership with one of the UK’s most loved DIY brands, B&Q – as we bring new life and meaning to their household tagline – ‘You Can Do It.’ We live in a world where we’re told we can’t more and more every day – this campaign is all about reclaiming that message with power in a way only B&Q can.”
According to the brand performance platform Kantar Marketplace, people very much enjoyed watching this ad and found it appealing.
Interested in seeing more creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.