Ad of the Day: José Mourinho takes over the Topps office in run up to the Euros
‘The Special One’ is starring in a three-part video series launching the collectibles company’s Uefa Euro 2024 stickers and cards.
As excitement for the 2024 Uefa Euros tournament increases, collectibles company Topps has launched a new ad campaign featuring brand ambassador José Mourinho.
In this spot, viewers see the Portuguese football manager enter the Topps office and mingle with the workers there, including a rather excitable employee called Juan.
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Launching across the brand’s social media channels, the new three-part campaign will be rolled out in the run-up to the sporting event, promoting the Topps’ official Uefa stickers, trading cards and collectibles.
Patrick Rausch, the EMEA chief marketing officer of Fanatics Collectibles, said: ”With this campaign, the anticipation for the Euros is increasing enormously for us as an official partner. Once again, José Mourinho shows us why he is called ‘The Special One’ and why he is the perfect choice for us as brand ambassador and product manager.”
“After the first film with the self-deprecating José immediately achieved cult status, I’m pretty sure that the upcoming clips, featuring several well-known influencers, will also take the hearts of Europe’s soccer fans by storm.“