Ad of the Day: Puma draws from David Lynch and Orson Welles in A$AP Rocky spot
A film-noir-style ad sees the Harlem rapper in an apartment where he bonds with a strange monster.
Rapper A$AP Rocky stars in, narrates and directs a new ad for Puma.
In the black and white spot, he laughs at a mysterious creature on TV as a pot of coffee boils over on the stove, the spilled coffee then taking form and sliding its way toward the Fashion Killa singer, creeping up behind and attacking him.
The ad draws comparisons to directors like David Lynch or Orson Welles, both known for their dark, surreal and distinctive films.
A$AP Rocky was named as Puma’s creative director in October last year for its F1 partnership. His long-time girlfriend, Rihanna, has also had a close relationship with the sports company over the years with the Fenty x Puma line.