Broad City’s Abbi Jacobson & Ilana Glazer tackle ‘The Gut Gap’ in gut-busting Miralax ad
Here’s a fact that’s difficult to digest: women face double the constipation trouble. In a new laxative commercial, the actors reprise their roles from the beloved sitcom and channel a bit of feminine rage.
You might have heard of the gender wage gap, but have you ever heard of the gut gap?
It turns out that constipation is a feminist issue. Miralax, a laxatives brand, is on a mission to expose ‘The Gut Gap’ and women’s struggle with constipation. To do so, the brand enlisted the help of the iconic comedic duo Abbi Jacobson and Ilana Glazer of the sitcom Broad City.
The work is informed by a recent Miralax survey that found that not only are women disproportionately stressed, but they are also twice as likely to be constipated. It also revealed that nearly half of millennial women turn to laughter as a way to relieve stress.
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Chicago-based agency Energy BBDO led the campaign while Jacobson and Glazer co-wrote the long-form commercial, just like they did their hit show.
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