Motherwell FC courts Hollywood A-listers with ad inviting investors

Developed by ad agency Leith, the spot takes a tongue-in-cheek approach to the latest trend of American A-list celebrities buying football clubs.

The Steelmen, as they are affectionately known by fans, take viewers on an offbeat tour of the club, showing why it offers ”real bang for your buck.”

As a club owned by its supporters, MFC aims to stress that it uses the power of football to create positivity beyond what happens on the pitch.

“There’s a lot of talk of famous investors from the US right now. So, we thought it’d be fun to put our spin on this, to show what we’re all about at Motherwell,” explained Motherwell FC chairman Jim McMahon.

“Hopefully, you can see that we’re a club that goes beyond just the 90 minutes. With things like walking football and mental health support, we’ve always helped the local community to make sure the positive effects of football can be felt off the pitch, too. We welcome anyone who wants to support a proper community club. Whether that be new additions to the Well Society or new sponsors. And if anyone from Hollywood wants to get involved, then we’re all ears. Will Ferrell, you know where I am.”

So far, the ad has led to 10 notes of interest from potential investors.

Jennie Landels, sponsorship and partnership group account director at Leith, added: “Motherwell FC is more than just about football. The club is the beating heart of the community and exists not only to develop talented young footballers but to improve people’s lives through its Community Trust work.

“When we were tasked with making a campaign to generate new sources of income for the club, the fans, the Well Society and the Community Trust were our first port of call for consultation. This tongue-in-cheek ad has got people talking and already generated interest from potential investors. Watch this space!”