Exasperated pet owner can’t teach goldfish new tricks in kookie banking spot
The Current Account Switch Service worked with ad agency House 337 on the campaign.
A pet owner realizes he may have chosen the wrong animal when he tries to teach a goldfish called Spike to ‘roll’ and ‘play dead.’
The ad, by House 337, addresses the fact that many people avoid financial admin and push it out of their minds by employing the funny analogy to get people thinking about whether they have the right bank account and, if they don’t, showing them how easy it is to switch.
The ad agency also enlisted illustrator Sam Gilbey to create murals featuring the fish in London, Leeds, Manchester and Glasgow as part of the campaign.
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“Financial admin is really dull and no one ever wants to think about it, so we created a defiant goldfish with jowls, put a spiked collar on him and gave him a thumping soundtrack,” said Ross Newton, creative director at House 337.
“What better way to get young people to consider whether their bank account is right for them or not!?”
There will also be social and press ads targeting mass consumer and SME audiences.
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Anthea Hughes, marketing business partner at Pay UK, the owner of the Current Account Switch Service, added: “2023 saw us celebrate the 10th anniversary of the Current Account Switch Service and over 10m switches since the start of the service, so it’s wonderful to see our new brand platform develop with the ‘Fish Whisperer.’ We hope the campaign encourages more personal and business account holders to consider switching if their account is no longer working for them.”
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