Ad of the Day: The Gym Group campaign pokes fun at the silly ways people get fit at home
The UK fitness brand’s January campaign says it’s time to ditch makeshift home gyms.
The Gym Group has highlighted its affordable prices and accessible gym locations in a humorous New Year campaign.
In the 50-second hero film, the UK gym chain shows the silly ways people attempt to workout from home to save money: lifting the sofa, running up and down the stairs, and lunging from the car to the house. The clip ends with the line: ‘There’s a Gym Group round the corner’ and promotes its £13.99 price point.
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The campaign draws on the statistic that over 50% of UK adults are within a 15-minute drive of a The Gym Group facility. The media plan spans CTV, social, branding, out-of-home, door drop marketing, and audio.
The digital agency Dept is behind the campaign after being appointed The Gym Group’s creative agency in late 2023.
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Credits
Account: Aine Collins, Will Prichard
Project managers: Natalie Williams, Tialda Lublink, Viridian Kerr
Strategist: Tom Greeves
Creatives: Sasha Jackson, Brad Palmer, Sophie Lock
Creative director: Bel Moretti
Associate design director: Sophie Allen
Design team: Amber Silva, Clifford Chong, Jen Russell, Junaid Ansar, Lee Jarrold, Ericka Ubasa
Post producer: Agne Acute