Ad of the Day: British Airways delivers handwritten welcome home messages at Christmas
It’s part of the ‘British Originals’ campaign by Uncommon Creative Studio.
With hundreds of thousands of people returning home to London to celebrate Christmas with loved ones, British Airways is giving people a chance to welcome their friends and family with a personalized airport message.
From David surprising his wife Louise with a 60th birthday message after a romantic trip to Vienna, to Jacqui, who welcomed her family home and met her 8-month-old granddaughter for the very first time, the notes are sweet and memorable.
The handwritten notes will appear in Heathrow, Gatwick and London City terminals and digital outdoor sites along typical travel routes surrounding airports.
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Here, customers can create their letters, and once they have been submitted, the notes get triggered by live flight data – ensuring the letter is there when a loved one arrives home for Christmas.
Credits
Project title: Big Little Welcomes
Creative Studio: Uncommon Creative Studio
Client: British Airways
Director: Emily Macdonald
Editor: Maia Lloyd
Producer: Scarlett Barclay
DOP: Henry Lockyer
Post-production: Uncommon Creative Studio
Grade: Ben Hutton
Licensed Music: Man on Wire by Steven Gutheinz licensed by Music Bed
Audio post-production: Tim Sutton