‘If it’s not relevant, it won’t resonate’ – 5 steps for relationship martech success for media and publishers

November 28, 2023 | 6 min read

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From news outlets to newsletters, a new guide from Marigold offers insights for publishers to get everyone on the same page, by finding the right technology to scale relationship marketing efforts.

Marigold’s ‘5 steps for selecting the right email marketing platform for media & publishing’ guide

With research showing that email is the most effective channel for driving sales and the added benefit of being a channel and database that brands completely own, selecting the right relationship marketing platform with robust messaging capabilities is an important decision for media and publishing businesses looking to deliver and scale their marketing efforts.

That’s why publishers need a robust email marketing platform with the ability to collect zero-party data and leverage that data to personalize content, generate loyalty, increase subscribers, boost engagement and go viral.

If it’s not relevant, it won’t resonate – so, how can publishers get everyone on the same page?

Marigold’s ‘5 steps for selecting the right email marketing platform for media & publishing’ guide helps publishers ensure they find the right martech to meet their needs today, with insights on:

Defining the functional, operational and technical requirements needed to deliver an engaging, revenue-generating email marketing strategy
Ways to get all stakeholders on the same page
What to look for in a relationship marketing vendor that can understand the ins and outs of media and publishing
Best practices and use cases for leveraging email marketing technology to engage and connect with subscribers.

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Marigold’s approach to Relationship Marketing stands alone in a world of one-size-fits-all marketing technology companies. Our solutions are designed for your...