Just Friends co-stars Ryan Reynolds and Amy Smart reunite for a gin-fueled Friendsgiving
In the Aviation American Gin advert, the dynamic duo reprise their roles in the 2005 Christmas rom-com.
In a nostalgic nod to the beloved 2005 Christmas rom-com Just Friends, Ryan Reynolds and Amy Smart have reunited for a new seasonal ad for Aviation American Gin, aptly named ’Just Friendsgiving.’
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With Thanksgiving Week upon US consumers, friends everywhere are reuniting for ’friendsgiving’. For longtime friends Reynolds and Smart, the reunion is the first in 18 years – timed to the anniversary of Just Friends, a holiday romcom that follows friends from New Jersey who navigate their changing relationship over time.
In the ad, Smart catches on quickly to the true reason behind the reunion. After a few takes, she jokingly calls Reynolds out for using her for an ad for his spirit company; he hits back that “this is a self-funded sequel predicated on a loose interpretation of IP laws so… yes, it is an ad for my Aviation American Gin.”
The spot was developed by Reynolds’ creative agency, Maximum Effort.
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