Peloton celebrates imperfect workout routines in ‘Work Out Your Way’
The workout equipment brand that champions all fitness levels proves that real people’s fitness routines can be as diverse as their snack choices in its new holiday ad campaign.
New holiday work from at-home fitness brand Peloton celebrates how real people work out (even if it’s sometimes done while holding chips in the other hand).
Set to the iconic 2000s hip-hop track Tambourine by Eve, the TV commercial titled ‘Work Out Your Way’ weaves words of encouragement from Peloton instructors Alex Toussaint and Kendall Toole, with the workout routines of everyday people, during which they watch the game, groove to music and even snack on chips.
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The campaign, produced in partnership with Stink Studios, aims to present personal fitness as an escape from the chaos of the season and build on Peloton‘s evolved brand messaging, underscoring inclusivity and convenience.
The work is running nationally in the US and Canada across over-the-top, paid social, streaming audio and online video.
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