Animated Airbnb ads celebrate getting a place to yourself
Made in collaboration with Buck Animation, the films show why booking an Airbnb can make more sense than booking a hotel.
Holiday home rental company Airbnb has released the latest chapter of its new marketing playbook that focuses on more eye-catching activations.
In the first short spot, viewers see a group of friends arrive at a busy hotel pool where kids are splashing around. It’s clear that the set-up isn’t going to suit their needs and the isometric animation shows the hotel flip and transform into a more peaceful, thatched roof villa with its own private pool, showcasing the benefits of having a whole place to yourself while on vacation.
The miniature sets were built and brought to life by Buck Animation as part of a new brand campaign, ‘Get an Airbnb,’ that will roll out across the US, the UK, Canada, Australia and a handful of other markets across the globe throughout the coming weeks.
Airbnb chief marketing officer Hiroki Asai told The Drum: “As Airbnb was growing, pre-pandemic, it was losing its differentiation. There were a lot of competing options for travelers out there and Airbnb … was losing its uniqueness.
“So, coming out of the pandemic, the decision was to really focus on the core business and to focus on creating experiences, creating features and creating a product … to differentiate ourselves – and then to use the brand to actually communicate and teach people what those differences are.”