NFL star Travis Kelce becomes DirecTV’s ‘Overly Direct Sportsperson’
In the new ad, the Chiefs’ tight end roasts sports fans’ subpar entertainment setups ahead of game day.
While NFL season may be fast approaching, Travis Kelce is not playing around in his new role for DirecTV: ‘Overly Direct Sportsperson.’
In the ad released today, the Kansas City Chiefs player addresses the challenges football fans encounter on game day if they don’t have DirecTV, namely, struggling to find the game in a sea of different streaming platforms. The ad comes just ahead of NFL season, which begins September 7.
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At one point in the spot, he observes a fan in his favorite team’s face paint as he flips through channels. “What do you call a guy in face paint that can’t get the game? A clown,” he says.
The new work, created in partnership with ad agency TBWA\Chiat\Day, builds on the brand’s ‘Overly Direct Spokesperson’ campaign, which launched in April with Succession star Brian Cox.
However, unlike Cox’s campaign, which was all about entertainment without compromise, Kelce’s ad emphasizes football without compromise. Both spots close on the same tagline, “TV without compromise.”
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“I’ve grown up watching DirecTV produce incredible football commercials through the years, and I’m honored to follow in the footsteps of several football legends that I also call friends,” said Kelce. “This is a fun campaign and showcases DirecTV as the ideal solution for football fans looking for a great viewing experience.”
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