How APAC marketers can take customer-centricity to the next level
Now in its 13th year, Adobe’s 2023 Digital Trends report for Asia Pacific reveals how today’s trends will shape the digital economy and equips leaders with the insights they need to navigate the dynamic socio-economic headwinds.
Human insights power customer experiences, and insights start life as customer data. / Adobe Stock
How can companies boost post-pandemic recovery and mitigate future market disruptions, all at the same time? That’s a burning question for APAC businesses and one that a new report from Adobe sets out to address.
Ushering in a new era of growth while shoring up organizational resilience is no mean feat. To capitalize on a ballooning digital consumer base, customer experience enhancements and new product developments should top companies’ to-do lists. But talent shortages, inflationary headwinds and supply shocks are forcing organizations to prioritize efficiency drives. Add escalating regional uncertainty and data sovereignty assertions into the mix, and the operating context becomes even more demanding.
The good news? Excellent customer experiences and efficient operations aren’t mutually exclusive.
Human insights power customer experiences, and insights start life as customer data. However, customers are more likely to share their data . with organizations they trust to protect their privacy and offer meaningful value in exchange.
Customer value is created through timely, personalized, and insight-driven branded content. Positively, APAC organizations are making great strides in understanding customers at the individual level to create valuable exchanges which deepen customer relationships, validate customers’ confidence in the organization and increase their likelihood to buy. But delivering relevant content-driven exchanges relies on a well-oiled content production machine, and many content workflows today are simply too clunky to deliver. By boosting their content operations, APAC organizations can not only bolster personalized customer experience initiatives, but can deliver on those all-important efficiency drives at the same time to enhance the bottom line.
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