This fried chicken ad features a French soccer coach with unorthodox methods
It’s to promote the South African chain Chicken Licken and is the work of creative agency Joe Public.
When a mysterious tweet appeared from the journalist Lorenz Kohle about a French soccer coach named José Mercibeaucou people online were a little bit intrigued and the hashtag #UndefeatedSinceForever began trending.
The next day, all became clear. It was to promote the latest campaign for restaurant chain Chicken Licken. The ad featured Mercibeaucoup, who took the South African football league by storm with his unorthodox formations.
José Mazibuko as the locals refer to him, was born in France and came to South Africa in 2010 as an assistant kit manager but never left. Although he could have become a global legend with many teams seeking his services worldwide, he decided to remain in the country and continue coaching The Flaming Birds because of one thing – Chicken Licken.
Adam Weber, integrated executive creative director at Joe Public, said: “The new Chicken Licken brand ad reminds us of a time when the world was arriving and discovering South Africa. José Mercibeaucoup was one of them and once he found Chicken Licken, he never went back.
“Director Greg Gray and the team at Romance brought their story-telling magic to José’s meteoric rise from French kit manager to head coach of The Flaming Birds. His undefeated coaching style is all about formations and the twist is where he gets them from.”
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