EA Sports renames Norway Haa-Land to celebrate FC 24 cover star
Video game turns travel tropes on their head by superimposing Manchester City hotshot on to Norway’s landmarks.
EA Sports has released a tourism-style commercial showing famous Norwegian landmarks converted into ‘Haa-Landscapes’ to promote Manchester City striker Erling Haaland fronting its latest game.
The cover star has ripped up the record books in the Premier League and his immense status has been marked with a clever ad.
The 30-second film, ‘Welcome to Haa-land,’ features sites such as the fjords, the northern lights, the Pulpit Rock and the archipelago of Henningsvær, but reimagined as Haa-Land.
Would you visit Haa-Land?