Ad of the Day: Man eaten alive by pesky mosquitos in Trainline spot
The train and bus app wants to highlight how using its services might save you money so that you don’t have to scrimp on other things – including bug spray.
Trainline has launched its first-ever campaign for the Spanish market, but with a universal theme that many people will relate to.
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The ad features Michael, a holidaymaker who decides to make his own mosquito repellent to save money during his vacation. This annual summer fight against mosquitoes, is one many viewers will be able to relate to. As he dances around the annoying stingers, onlookers at the pool can’t quite work out what is going on.
The campaign will be broadcast online, connected television and paid social until August 13.
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Credits
Client: Trainline
Client contact: Helena Calvo and Silvia Olla
Agency: Dude
Creative agency: Dude London
Executive creative director: Curro Piqueras Parra
Creative director: Tomás Gianelli O'Ryan
Production: Dude Milano
Integrated production director: Matteo Pecorari
Senior producer: Maria Chiara Muglia
Junior producer: Vincenzo Perrotta
Post-production: Dude Milano
Media agency: Wavemaker
PR agency: PR Garage
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