Tesco summer spot tenderly acknowledges awkwardness of parental separation
The UK supermarket's latest ad, riffing off two parents adjusting to their new lives apart, centers around an impromptu BBQ and is part of the ‘Food Love Stories’ campaign.
Tesco wants to remind people that it has the answer to the age-old question of ‘What’s for dinner?’ with its latest ad. In the spot, viewers see a young girl being dropped off at her mother’s house by her father when it becomes evident that amid the new family dynamics, she wants them all to have dinner together.
The parents work together to make the evening a success and food becomes an integral part of bringing some normalcy to the moment.
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Alessandra Bellini, chief customer officer at Tesco, said: “Each Tesco Food Love Stories focuses on people coming together over good food. Our latest heart-warming campaign follows recently separated parents preparing a delicious and convenient BBQ meal together, for their daughter. When the weather heats up, a summer BBQ is a perfect way to get dinner sorted and spend time in the sunshine, and our Tesco Fire Pit range has everything you need.”
The campaign is the work of the creative agency BBH and will run in the UK on TV, online video, cinema, out-of-home (OOH), social media, digital display and print for the next three weeks.
Felipe Guimaraes, deputy executive creative director at BBH, added: “We see plenty of happy households in advertising but it’s rare to find portrayals of couples who are still figuring out how their new family dynamic can work. I am incredibly proud to have been part of this project. A story told with all the nuance and care that it deserves. Bravo to the whole Tesco team for moving on the way we tell Food Love Stories.”
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