Rankin Creative adds the spark to Rolls-Royce’s EV debut
The ad, which has been six months in the making, was directed by Anders Jedenfors in Dubai.
Rankin Creative has helped luxury car manufacturer Rolls-Royce to introduce its first-ever electric vehicle, the Spectre, with a futuristic spot that sees the sleek silver car move silently through modern city streets flanked by skyscrapers.
Richard Pinder, chief executive officer at Rankin Creative, says: “It’s one of the most hotly anticipated automotive launches of recent times, Rolls-Royce’s first foray into electric and a significant chapter in the history of the automotive industry. It’s a moment.”
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Explaining the brief from car maker, he adds: “In a world where the role of heritage and legacy are hotly debated, how do you tell the story of innovation, modernity and electrification for an established luxury brand?”
With creative and strategic teams then working in tandem to get under the skin of the project and pinpoint the core audience they needed to reach, Pinder explains: “The original concept was about looking into the future and taking the viewer on a journey that only Spectre has seen. The story and heritage behind the car and the rigorous testing it has been through led us to this point. We wanted to have a narrative and therefore a VO that told this story. The idea was supposed to feel immersive and draw the viewer in.”
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Director Anders Jedenfors then brought the project to life with his cinematic touch adding an air of luxury.
“The intersection between luxury and sustainability has never been more interesting or crucial,” says Pinder. “We strive to work with like-minded clients and partners who understand the importance of creating meaningful work that does more good than harm.”
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