AT&T Business ad presents a ‘next-level mission’ and an adrenaline-fueled car chase
Emotions run high in an AT&T ad that feels straight out of the Bourne film franchise, emphasizing the need for fast networks in today’s high-stakes business world.
To demonstrate how quickly AT&T Business springs into action for its clients, the network has released a fast and furious campaign featuring a car chase rife with cops and paramedics.
Developed in partnership with creative agency BBDO, ‘Next-Level Mission’ takes a cinematic approach to demonstrate how the network can deliver to its small business clients when it matters most.
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The film opens with what seems like a car chase. By the end of the film, however, the viewer realizes that the situation actually involves an urgent organ transplant delivery to a hospital. The patient’s life is saved thanks to AT&T’s 5G and Fiber networks.
”This campaign shows how AT&T delivers in moments that matter most to businesses of all sizes,” says Trae Watlington, senior vice-president of integrated strategy at BBDO. “AT&T is setting a new standard for networking with reliable Fiber and 5G networks, security that starts at the network, and deep expertise in the category. Truly showing how next-level moments need the next-level network – AT&T.”
The campaign went live last week across streaming and linear TV, out-of-home, print, digital and social and other channels. Media partners include The Washington Post, The New York Times, Bloomberg, Insider, Hulu, CNBC, Meta and MLB features on TBS.