Audi serenades motorists with singer Jorja Smith
Audi is making a song and dance over its electric vehicle range in collaboration with singer-songwriter Jorja Smith.
Audi serenades motorists with singer Jorja Smith
An interview with the star and accompanying photography show audiences how Smith's career and Audi’s ‘Living Progress’ brand platform are both shaped by shared values and innovation.
Tony Moore, head of marketing at Audi UK, said: “Jorja Smith's incredible passion and commitment to progress is something we absolutely share. Just like Audi, she’s not content to rest but is determined to continue to keep striving. As we continue to push boundaries in electric mobility, there is no one better to tell a credible story of progress for a UK audience than Jorja.”
Preceding a hero film planned for later in the year the campaign taster runs across social media and digital with Smith taking center stage alongside the all-electric Audi e-tron GT to personify the brand.
Future stories of personal progress to tie in with the brand will include renowned creatives Stella McCartney, Janelle Monáe and Tom Hardy.