Miriam Margolyes urges Aussies to ‘give a shit’ about bowel cancer

The campaign, created by Airbag, aims to generate awareness of the disease in the lead-up to Bowel Cancer Awareness Month and promote that, when caught early, almost 99% of bowel cancer cases can be successfully treated.

As Australia’s second deadliest cancer, it claims more than 5,300 lives each year and is the deadliest cancer for people aged 25-44.

Margolyes is the voice of a talking bowel in the third installment of the campaign. She commented: “I’m thrilled to continue being the voice of Bowel Cancer Australia’s talking bowel again this year. I’m not one to shy away from perceived ’taboo’ topics and, quite frankly, we need people to give a shit about bowel cancer.”

Stephanie Bansemer-Brown, marketing and publicity manager at Bowel Cancer Australia, said: “Miriam’s generosity in bringing the bowel to life coupled with the creative team at Airbag allowed us to create an advertising campaign with longevity that tackles the problem head-on, urging Australians to give a shit about their bowel.”

Airbag executive producer Martin Box added: ”We share a common goal with Bowel Cancer Australia in wanting to break through the vanilla messaging, giving it a new voice that is memorable, funny and a bit confronting.”