Habitat mixes live footage with illustrations in home improvement campaign
The home accessories retailer has proffered up some inspirational illustrations to inspire home improvement dreams.
Extending the brand’s ‘A Little Design’ platform the work conveys the well-being impact of furniture, lighting and furnishings by delivering domestic bliss.
Dreamy illustrations prepared by Katy Wang are mixed with live footage shot by Blinkink and photography by Making Pictures to show how choice accessories can transform an ordinary home into something magical.
Conveying the idea that you don’t have to break the bank by building a grand design to improve your living environment the campaign focuses on the small changes that can make a big difference.
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New Commercial Arts developed the work. Nici Hofer, artistic director and founder at the agency, commented: “Through the evolution of ‘A Little Design’, we allow our viewers to experience the emotional impact that great design can have on your living space, with your habitat being just right.”
Launching on May 3, the broadcast video on demand, out-of-home, social and display campaign to continue the democratization of design spearheaded by Sir Terence Conran.