Lego China brings dream cars to life in hyper realistic film
Every kid's dream is to make their dream cars real, and a new film from Lego China has done just that with a stunning realistic film.
The 'Make Dream Cars Real' film, which was created by The Lego Agency Shanghai, showcases Lego's Technics line of products in a realistic film.
The film does feature CGI, motorized components, or fancy locations and instead relies on lighting, treadmills, props and a good does of imagination.
Clay Kuok, associate creative director, The Lego Agency Shanghai, says, “Lego Technic has always been famous for its realistic car reproduction, from the external design to the internal mechanical structure, every detail is perfectly restored to the real car.
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"To highlight this feature in this film, we use special props and creative filming techniques without any power modules or CGI to make the Lego supercar “move” for the first time ever. Communicating the message that Lego Technic is “Made for Real".
To support the film, Lego China has also created a behind-the-scenes film to showcase the unique technique it used to create the film.
MAKE DREAM CARS REAL BTS from Clay Kuok on Vimeo.