Ad of the Day: smartphones become barbeques and lakes in Uncommon’s B&Q billboards
The campaign was shot by renowned New York Times photographer James Day.
B&Q ‘Ease’ ad / uncommon
DIY store B&Q has released the latest work for its ‘Change. Made Easier’ campaign. In a series of billboards, smartphones are imagined as unlikely aids for gardening, cooking and decorating.
On one, a sausage cooks perfectly on top of a phone, another shows a bird drinking from a pool of glassy water, while a different poster shows blue paint oozing from a device.
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The playful push from long-time agency partner Uncommon is to highlight the retailer’s one-hour click-and-collect service.
Last year, a dizzying film set to David Bowie’s Sound and Vision track took viewers for a spin.
At the time, Nils Leonard, co-founder of Uncommon Creative Studio, said: “Nobody just wakes up and decides to improve their home. Life happens, things change and your home needs to change with them. B&Q enables us to do just that with ease.”
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