Ad of the Day: Irn-Bru ignites fiery debate about its true taste
Scotland’s ‘other national drink’ doesn’t care what you think it tastes like, as long as you think it’s great.
The debate around one of Scotland’s most successful exports continues with this action-packed ad that sees two American cops argue over what flavor Irn-Bru is.
In ’Wire’, viewers see the duo almost come to blows over whether the fizzy drink tastes like tutti-frutti or bubble gum. Sadly, they don’t have a lot of time to waste because, as they argue, a bomb is about to explode. In the midst of their disagreement there’s a loud bang and the ad closes with two flaming cans of Irn-Bru and the tagline: ’Let’s just agree it tastes bangin’.’
Adrian Troy, marketing director at AG Barr, said: “Irn-Bru’s unique flavor has kept our fans talking since the beginning. Bringing the taste debate to life through various different film genres has been great fun. The ‘Wire’ superbly catches the age-old question in the midst of a high-octane action thriller, with quite dire, quite hilarious consequences for the passionate protagonists.”
This is the third iteration of the taste debate created by The Leith Agency, with The7Stars planning media across key gen Z focused social channels.
Credits
Irn-Bru
Marketing director: Adrian Troy
Senior brand manager: Grant Cuthill
The Leith Agency
Creatives: James Swan, Sam Muir
Agency producer: Emma Hamilton
Account director: Owain Cowx
Account executive: Aaron Donald
Head of strategy: Vic Milne
Head of social: Tom Kelly
Production house: Another Film Company
Director: Brad Lubin
The7Stars
Planning lead: Emma Ramji
AV lead: Ben Richardson
Planner: Olivia McLean
Planner: Alastair Beardmore
Interested in creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.